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Delivering Stage One

Stage One of the Shipwreck Coast Master Plan has seen the Victorian Government invest $9.8 million to improve bridges, look outs and information technology along this highly visited stretch of the Great Ocean Road.

This investment is the first step in bringing the Shipwreck Coast Master Plan to life and is being made in recognition of the importance of the Shipwreck Coast for the state's $21 billion visitor economy. For more information see the Victorian Visitor Economy Strategy.

Stage One of the SCMP will deliver:

  • New world class lookout structures at the Twelve Apostles and at the Blowhole;
  • A new pedestrian bridge over Campbell's Creek in Port Campbell;
  • Better telecommunications, wifi and digital interpretation platform to enhance the experience for visitors, focused on the Twelve Apostles; and
  • Planning for future Stages of the Master Plan.

The benefits of the $9.8 million investment are estimated to be:

  • Approximately 120 ongoing jobs (plus 85 during construction)
  • $12 million added each year to the regional economy
  • $14 million annual increase in visitor spend
  • 263,000 increase in visitor numbers